Phillips Go Gear SA-31 Media Player – Repairing Firmware

I purchased Phillips Go Gear SX 31 Device on 14th Feb 2008 from the Next’s store. This is a beautiful black device with easy interface. This was working fine up to Tuesday last week when it started to misbehave. Any song I tried to play was being played in the fast forward mode. It was producing strange sound in the earphones.
Thinking that any key might not have released, I pressed all the keys. But that doesn’t work. I switched the device off and then switched it on again. Hopefully, I tried to play the song. But again it was running like a jet plain – skipping 4 seconds at a time. The seconds count was 1…5…9… on. Being a software professional (Microsoft technology), I thought of giving the device a hard boot. But the device has in-built battery and there is no way to remove its battery.

Today while I was enjoying my Sunday morning (at 11:30 am!), suddenly I remembered that the software that came with the device has an option to repair its firmware. I switched on my PC and tried the option of repairing the device. The device was repaired successfully. Thinking positively, I removed the device from USB connection and tried to play the song. But there was no song. The music folder was empty. With blowing heart, I checked my videos and pictures. All was gone. Even I lost my recorded sounds. The device came loaded with a video, that I like most. And not all was gone.

One thing that irritated me most, in the whole scenario, was that the repair software did not prompt me that my data may be lost. Although, I have the backups of my music, videos and pictures, I can’t get back my sound recordings. The lose is non-recoverable.

Steps to Repair:

  1. Open the Phillips SA-31xx device manager.
  2. Connect the player to the computer while pressing and holding the on/off button of the device (the inner round button.Phillips Go Gear SA-31xx Media Player repairing mode screen). Windows will tell you that a USB device is connected in the repair mode.
  3. The device’s screen will look like:


  1. On the device manager, click on the Repair tab.
  2. On Repair tab, click the Repair button. It will show the message that the device is repaired. The device will also show that it’s being repaired.

Phillips Go Gear SA-31xx Media Player Repair

3. After the device has been repaired, below message will be shown.

Phillips Go Gear SA-31xx Media Player Successfully Repaired

4. BEWARE ALL DATA WILL BE LOST from the Phillips Go Gear SA-31xx Media Player without any warning.

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12 thoughts on “Phillips Go Gear SA-31 Media Player – Repairing Firmware

  1. hey plzzz help me……i have philips ipod sa31xx….and i have try to repair the ipod but still i m facing the problem….error showing …!!!failed to update the firm!!!!….help me as soon as posible..

  2. Abhishek, the information which you provided is not much helpful to me. In fact, I upgraded my software only once and it was successful. So I never faced such issue. However, i suggest one thing. Download the latest version of the firmware upgrade software from below link and try again.

    Below is the link for Device/Firmware manager:

    Hope this will be helpful. Please post your experience.

    1. Dear, maybe you don’t know that although ipods are “designed in California”, their components are manifactured in China…

  3. Hi,
    I have formatted my Philips GoGear and it has stuck in Language option. It’s not going further. Help me out

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