4 mistakes engineers make when building a SaaS company

Gigaom

Before I joined Loggly as CTO and VP of Engineering, I built seven cloud-based products. From my perspective, four mistakes separated the SaaS companies that stumble from the best.

1. “Adoption for our offering will take time, so we can build fast now and build right later.”
Look at how steep the technology adoption curve has become. Every SaaS product needs to be built for scalability and robustness from the start.

technology-adoption

Image courtesy Udayan Banerjee

2. “Our customers have predictable behavior.”
Be ready for something unexpected that will threaten to break your service, and have processes for managing out-of-policy activities. For example, Loggly must deal with customers that send a huge burst of log events, inadvertently or during a fire, 24-7.

3. “We don’t need operations automation.”
Operations is at the heart of every SaaS business, and they shouldn’t be treated like sysadmins. By automating defrag of ElasticSearch, Loggly devops saves about 15…

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